MB: IвЂ™m sure the experience of performing at the VMAs is also a kind of heaven and hell. And IвЂ™m like, вЂњOh my God, this album needs to be called Heaven & Hell. I was literally on the way to perform at the pre-show because I was singing вЂњTornвЂќ and some of the lyrics of вЂњTornвЂќ are torn in between heaven and hell. I thought, вЂOh my God, I want to call it Heaven & Hell.вЂ™ It was an epiphany. It actually started when I was on my way to the VMAs last year. Then Hell (Side B), I wanted to feel darker with my single Torn living between both Heaven & Hell in Purgatory. Heaven (side A), I wanted to be really light and bright, sonically produced. ItвЂ™s more about the ups and downs, the yin and the yang, the feeling that you have an angel on your shoulder but also a devil every time we make a decision. When did the first idea for this album come to you?ДЄM: Heaven & Hell means a lot of things for me. It seemed like you came out of nowhere, but IвЂ™m sure youвЂ™ve been working very hard on it for quite some time. MB: Talk to me about the making of your new album Heaven & Hell. I was like, вЂwait, this is such a small world.вЂ™ My brother wasnвЂ™t there, but later on he told me he has known Cirkut for a couple of years. MB: How did you get in touch with the producer, Cirkut?ДЄM: I met Cirkut actually at his birthday party. It was kind of a blessing and a curse knowing so young. From eight years old, I knew what I wanted to do. So, it was easier for my mind to grasp wanting to do something at a young age. Seeing my parents work from nothing helped me know that my dreams were possible. It was very hard for them, but I learned a lot from them. My parents were Albanian immigrants and they came to The United States with no money. I want to ask you about growing up and your early forays into music.ДЄva Max: Yeah, I moved around a lot growing up. I found your early beginnings very interesting. Mark Benjamin: Thanks for speaking with us today. We spoke to Ava on her early career, inspiration, fashion sense, and her breakout success with Heaven & Hell. As she recounts in the following exclusive interview with RAIN, Ava knew at a young age that she wanted to be in music and has been fighting for her place in the industry ever since. Having initially recorded over one hundred songs for her debut album, Ava is no stranger to hard work and the grind. From her iconic haircut (one side is a cut short, while the other side is styled long) to her eye-catching and colorful fashion choices, Ava Max is bringing extravagance back into pop music. Often compared to an early Lady Gaga, over the past few years Ava Max has struck a tune of her own. The single was first released from her critically and commercially successful pop album, Heaven & Hell, which has also gone on to top the charts worldwide. Her debut single вЂњSweet but PsychoвЂќ has been streamed over a billion times and has gone three times platinum in the U.S., not to mention topping most of the charts around the world. Ava Max (Amanda Koci) is one of the top female artists of 2020.

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